zwift retail vision
A living and breathing portal into the virtual world of zwift.
As a zero to one business, Zwift needed a space that would inspire the community it created.
THE STRATEGY
MARKETPLACE PHILOSOPHY
We approached the marketplace with a ‘Hub and Spoke’ philosophy with the HUB being the ZWIFT CLUB HOUSE and wholesale Bike Shops as the spokes with 24/7 eCommerce.
prospect journey
The primary goal of having a physical retail presence for Zwift is to drive brand engagement through to a trial experience. Once a prospect tries Zwift for the first time, the fully understand how it can meet their fitness goals. The floor space is mapped against this journey through an attract, engage and connect approach.
key trade zones
LA, NYC and London were defined as key trade zones to facilitate the catalyzation of a connected marketplace with these cities as the epicenter and home to the best expression of Zwift.
VISUAL POSITIONING
Inviting
Clean
Community
Approachable
Energy
Modern
FLOOR PLAN
The clubhouse is where the ultimate Zwift experience lives, where online friends gather in real life, where prospects learn about Zwift for the first time, grab a coffee, take a group ride, or watch an eRace.
