WORLD-CLASS ECOMmerce LEADER

A global eCommerce business executive with 15 years of experience driving scale across multiple industries through digital transformations and impactful digital business strategies that put people and culture first.

SKILLS:

• Competitive Analysis

• Business strategy

• P/L management

• Retail Strategy

• Technology Intellect

• Platform development

• Ecommerce architecture

• Business Partnerships

• Revenue Generation

• Business Development

• Personalization

• Subscription management

• Analytics 

• Operations Management

• Customer Support

MARKETING EXECUTIVE

Jeff honed his marketing skills at TBWA, Best Buy, and Nike pushing the boundaries of integrating bold marketing concepts across a wide range of channels including TV, print, broadcast, OOH, direct-response, content, digital media, social, SEO, Influencer, CRM, PPC, and WOM across multiple verticals: DTC, CPG, Gaming, Fitness, and CE.

SKILLS:

• Customer Insights

• Customer Segmentation

• Marketing strategy

• Brand Development

• Go-to-market planning

• Growth Marketing

• Lifecycle Marketing

• Social Media/content creation

• Online Advertising

• Maximizing LTV & ROI

• Customer Acquisition

• Augmented Reality

• Virtual Reality

CROSS-FUNCTIONAL LEADERSHIP

An inspirational leader and collaborator of cross-functional teams, with experience building new businesses, turning around underperforming business units, and contributing to driving multibillion-dollar annual sales.

SKILLS:

• Executive Presence

• Cross-functional partnership

• Influencing

• Business Storytelling

• Emotional Intelligence

• Effective Communication

• Active Listening

• Conflict Resolution

• Motivation

• Empathy & Transparency

• Positivity 

• Feedback

• Mentoring

“I learned a lot from Jeff about digital commerce as he built the business. Jeff accomplished what few could do, and even fewer in such a short period of time!”

— David Renton, COO, Zwift

“HE ULTIMATELY BUILT AN INCREDIBLE PLATFORM WITH ONE OF THE MOST EFFICIENT AND EFFECTIVE TEAMS IN THE COMPANY.”

— Mike McCarthy, VP of Running, Zwift

“Jeff is an amazing leader, mentor and person. He has the ability lead and inspire a team through any and all obstacles. ”

— Ellen Davison, Digital Merchandising, Nike

“HE IS DEEPLY EXPERIENCED IN DIGITAL AND DOES A GREAT JOB CHAMPIONING CHANGE WITHIN THE ORGANIZATION THAT BENEFITS THE CONSUMER AND HOW TO SERVE THEM IN NEW AND INNOVATIVE WAYS.”

— Rich Hoalst, Former VP/GM of Nike.com

“He was an incredible partner for a large and complex project that required us to be entrepreneurial (it was basically a start-up for Nike in many ways)”

— Sarah Jolley, Category Business Director, DTC, Nike

Jeff has deep expertise in Digital Marketing and eCommerce. He is able to think strategically and big picture but also dig into details when needed. 

- Andy Shih, VP/GM of Nike DTC, APLA