BE DIFFERENT.
Thats how you stand out in a crowded market. Not following the instructor-led or studio-driven workout format. Capti is a self-directed, game-inspired, and community-driven smart bike that delivers two bikes in one. The bike morphs from a road bike with dynamic steering, shifting and terrain adaptive resistance to a studio bike with locked handlebars and fixed pedals. That’s our patent-pending Smart Ride™ technology. We’ve mirrored what it’s like to ride a bike outside with an incredibly immersive gaming experience.
As Chief Executive Officer, I led a team that pioneered Capti, the most innovative and complex game-based fitness Smart Bike on the market, based on 15 years of innovation and consumer insights from the legacy Expresso fitness brand.
Owned the end-to-end business of 25 FTEs including Sales, eCommerce, Marketing, Product, Operations, Finance, and Customer Support for hardware + consumer subscription service.
Defined the investment thesis, strategy, and funding milestones for growth while building and maintaining relationships with venture capital, growth equity, strategic partners, and investment bankers.
Founded an innovative brand that resonates with a broad set of consumers from millennials to baby boomers rooted in consumer research and insights.
Launched a best-in-class DTC branded commerce experience and go-to-market strategy generating +583% YOY growth.
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